Designing a Key Relationship Program: Building Strong Client Relationships

Do you really put your clients' needs first?

This is an important question to ask and one which many professional services firms fail to address. In such a competitive landscape, the importance of being client centric cannot be overestimated.

How can you create a client relationship programme that delivers results?

• Having designed and implemented key relationship programmes in accounting, law and consulting firms, author Robert Pay is an expert in the field.
• With detailed appendences providing action plans, self-diagnostics and questionnaires, you will have all you need to implement a winning client management plan in your firm.

This step-by-step guide will help you to:

• Manage a portfolio of major client relationships on a firm-wide or practice area basis;
• Mobilise client teams;
• Gain buy-in and address the largely cultural issues that reduce chances of success;
• Analyse relationships for growth potential, and select the most suitable relationships to include in your programme; and
• Build profitable and sustainable relationships