Subjects:

Consumer Law

Contents:

""Introduction to the legal and self-regulatory controls. The self-regulatory controls examined. Contractual issues and distance selling. Prize drawsCompetitions. Data protection issues. Intellectual property. Price promotions. Free and extra value incentives. Bribery and corruption. Miscellaneous legal issues. European issues. Sales promotion administration checklist. Appendices: The British Codes of Advertising and Sales Promotion. The Code of Practice for Traders on Price Indications. Notes for guidance on coupons. ISP Promotion Handling Code of Practice. CIPS Code of Ethics. CIPS Guidance for Trade Promotions. Useful addresses""

Out Of Print

This newly updated handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area.