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Vol 21 No 10 Oct/Nov 2016

Book of the Month

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Criminal Injuries Compensation Claims

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Linkedin for Lawyers: Connect, Engage and Grow Your Business

ISBN13: 9780409333305
Published: September 2012
Publisher: LexisNexis Butterworths
Country of Publication: Australia
Format: Paperback
Price: £30.00

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LinkedIn for Lawyers is an essential guide to enable you and your firm to retain and win clients using social media. From a marketing and business development perspective, LinkedIn is not a social network - it is a business network. LinkedIn is a powerful tool that can be effectively leveraged to help achieve business development and marketing goals.

This practically written guide provides extensive tips and instructions to enable lawyers to start harnessing LinkedIn effectively. LinkedIn, when used in a structured way, provides an extra impetus to everything a busy practitioner is already doing.

This book will provide guidance on how to use LinkedIn to:

  • Manage your reputation;
  • Raise your profile;
  • Build your knowledge base in your area(s) of expertise;
  • Position yourself as a specialist/expert in your field;
  • Keep in touch, and engage with, your existing clients and referrers;
  • Meet and engage with prospects, potential referrers, colleagues and peers;
  • Keep up to date with the key issues in your area of practice, in a particular industry sector or for a particular client;
  • Research clients, prospects and competitors;
  • Get the right people into your sales funnel; and
  • Generate new business.
In addition, this book is a stepping stone to further useful resources, such as links and QR codes to the author?s resource centre, on her website. These include videos and podcasts.


  • Practical guidelines enabling you to harness LinkedIn effectively to engage and win clients
  • Concrete action steps ensuring LinkedIn can work for you and your firm
  • Colour screen shots allowing you to easily navigate LinkedIn
  • Useful diagrams to develop your understanding of the rapidly expanding world of social media
Same book as ISBN 9781927183410

Other Jurisdictions , Legal Practice Management, Australia
Chapter 1: LinkedIn Success Stories
Chapter 2: An Introduction to Social Media
Chapter 3: Content marketing
Chapter 4: Why LinkedIn?
Chapter 5: Planning for LinkedIn (and social media in general)
Chapter 6: Anatomy of LinkedIn
Chapter 7: Getting started, creating a compelling profile and setting up your company profile
Chapter 8: Connecting with others
Chapter 9: Joining and starting groups
Chapter 10: Participating in, and leveraging, LinkedIn
Chapter 11: Advertising on LinkedIn
Chapter 12: Taking relationships offline
Chapter 13: Measuring your performance
Chapter 14: Managing / changing your LinkedIn settings
Chapter 15: Reported success stories, final words and useful tools and resources