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Vol 21 No 10 Oct/Nov 2016

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Marketing and the Law 5th ed


ISBN13: 9780409338355
Published: July 2015
Publisher: LexisNexis Australia
Country of Publication: Australia
Format: Paperback
Price: Price on Application



Marketing and the Law, 5th edition by Brendan Sweeney, Mark Bender and Nadine Courmadias adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications. While dealing with laws which impose controls over the activities of marketers, the book also explains how the law can be used to obtain a competitive advantage in the marketplace. Real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike. This new edition has been updated to reflect the latest developments in the Australian Consumer Law and is generously illustrated with case examples, tables, flow-charts and diagrams.

Features

  • real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike
  • generously illustrated with case examples, tables, flow-charts and diagrams

Subjects:
Other Jurisdictions , Australia
Contents:
1. Introduction to the Australian Legal System and the Law of Marketing
2. Protecting Inventive Ideas
3. Protecting Commercial Secrets
4. Protecting Copyright Material
5. Protecting Commercial Designs
6. Trade Designations: Passing Off and Unfair Trading
7. Trade Designations: Registration of Trade Marks
8. Product Packaging and Labelling
9. Product Liability
10. Advertising
11. Selling Techniques
12. Introduction to Competition Law
13. Collusive Conduct
14. Misuse of Market Power
15. Mergers
16. Resale Price Maintenance
17. Exclusive Dealing
18. Franchising
19. e-Marketing and e-Commerce