Wildy logo
(020) 7242 5778
enquiries@wildy.com

Wildy’s Book News

Book News cover photo

Vol 23 No 5 May/June 2018

Book of the Month

Cover of Drafting Commercial Agreements

Drafting Commercial Agreements

Price: £110.00

Offers for Newly Called Barristers & Students

Special Discounts for Newly Called & Students

Read More ...


Secondhand & Out of Print

Browse Secondhand Online

Read More...


Lowe legislation jp
Sealy millman 2018 jp
Desmith out now
Luba housing
Biall2018b
Smpc30unti31jul

Advertising, Culture and the Law: Beyond Lies, Ignorance and Manipulation

Image not available lge

ISBN13: 9780421526501
ISBN: 0421526505
Published: November 1996
Publisher: Sweet & Maxwell Ltd
Country of Publication: UK
Format: Hardback
Price: £39.00



Despatched in 3 to 5 days.

Advertising plays a central role in consumer capitalism, and many students of contemporary society have focused on it in their critiques of consumer culture. Yet little of this literature has influenced legal theories and structures concerning the power of advertising. Advertising, Culture and the Law critically explores legal concepts of the power of advertising in the light of these recent developments in cultural theory. Rejecting traditional concepts of the power of advertising, the author provides an alternative vision of the potential role of law in the regulation of advertising texts and images. * Examines the contribution of cultural studies, including feminist analysis, to the development of a cultural theory of advertising power * Analyses central aspects of advertising law such as commercial speech, images of women and minorities, and advertising to children * Assesses the distinction between the reasonable and credulous consumer in misleading advertising.

Image not available lge
Subjects:
Consumer Law