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In this collection of papers, the authors aim to reveal the policy shifts in the field of trade marks which have taken place during the twentieth century. Topics dealt with include developments in judicial thinking, the perception of brand owners, the UK's obligation under the Paris Convention for the Protection of Industrial Property, the registration of foreign-language words as trade marks, the difficulties inherent in registering and protecting three-dimensional shapes as trade marks, and the functions and dysfunctions of trade marks.