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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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Essentials of Patents

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ISBN13: 9780471250500
ISBN: 0471250503
Published: June 2004
Publisher: John Wiley & Sons Ltd
Format: Paperback
Price: £28.99

Despatched in 5 to 7 days.

""Essentials of Patents"" focuses on what patents mean to the business manager. As patents are becoming more visible throughout the enterprise environment, they increasingly touch every functional department within an organization. This book provides managers with what they need to know to leverage patents as a powerful competitive business tool.

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Preface. Introduction.
1 Patents: High Stakes, High Value, High Liability.
2 Patent Licensing.
3 Patent Strategy.
4 Patent Tactics.
5 Managing Patents in the Marketing Department.
6 Managing Patents in the Engineering Department.
7 Managing Patents in Manufacturing and Operations.
8 Managing Patents in the Finance Department.
9 Managing Patents in the Human Resources Department.
10 Managing Patents in the Information Technology Department.
11 Patent Management and the Corporate/ IP Counsel.
12 Patent Management Paradigm for the CEO/ ICO. Index of Organizations. Index.