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Vol 21 No 11 Nov/Dec 2016

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The Commercial Appropriation of Personality

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ISBN13: 9780521800143
ISBN: 0521800145
Published: March 2003
Publisher: Cambridge University Press
Country of Publication: UK
Format: Hardback
Price: £89.99
Paperback edition , ISBN13 9780521052528



This is a Print On Demand Title.
The publisher will print a copy to fulfill your order. Books can take between 1 to 3 weeks. Looseleaf titles between 1 to 2 weeks.

Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorised commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a new remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to new commercial practices and different attitudes towards the proper scope and limits of intangible property rights.

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Subjects:
Intellectual Property Law
Contents:
Part I. A Framework: 1. The problem of appropriation of personality
Part II. Economic Interests and the Law of Unfair Competition: 2. Introduction; 3. Statutory and extra-legal remedies; 4. Goodwill in personality: the tort of passing off in English and Australian law; 5. Unfair competition and the doctrine of misappropriation
Part III. Dignitary Interests: 6. Introduction; 7. Privacy and publicity in the United States; 8. Privacy interests in English law; 9. Interests in reputation
Part IV. Pervasive Problems: 10. Property in personality; 11. Justifying a remedy for appropriation of personality
Part V. Conclusions: 12. The autonomy of appropriation of personality.

Series: Cambridge Intellectual Property and Information Law

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Emerging Challenges in Privacy Law: Comparative Perspectives ISBN 9781107041677
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Concepts of Property in Intellectual Property Law ISBN 9781107041820
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The Making of Modern Intellectual Property Law ISBN 9780521057134
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Published August 1999
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