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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP

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ISBN13: 9780521851060
ISBN: 0521851068
Published: January 2006
Publisher: Cambridge University Press
Country of Publication: UK
Format: Hardback
Price: £54.99

Despatched in 6 to 8 days.

Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don’t readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today’s marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset.

Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.

With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making responsibility at the interface where business and innovation meet.

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Intellectual Property Law
1. Sketching the IP landscape
2. Making the strategic choice
3. Building an IP strategy
4. Implementation
5. Surviving IP disputes
6. Giving diligence its due
7. Licensing and related transactions.