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Aimed particularly at small businesses planning to trade, or expand their current trading within the US, this book is designed to provide practical guidance on issues likely to be encountered. Emphasis is placed on the legal and administrative aspects of business, pointing out in particular the differences between the UK and the US approach. Areas also covered in some detail are market research, protecting ideas, insuring risk, export and import procedures, sales and distribution channels, product liability, marketing, legal aspects of trading, and a range of related topics.