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Law of Virtual Worlds and Internet Social Networks


ISBN13: 9780566088506
Published: January 2010
Publisher: Gower Publishing Limited
Country of Publication: UK
Format: Hardback
Price: £79.00



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Virtual worlds are the latest manifestation of the internet's inexorable appetite for development. Organisations of all kinds are enthusiastically pursuing the commercial opportunities offered by the growth of this phenomenon. But if you believe that there are no laws which govern internet social networks and virtual worlds, this book will persuade you otherwise.

There is law, and a good deal of it. Why would there not be? As with many other aspects of the world wide web, this new medium is unregulated and offers many opportunities for companies to damage their reputation, run into a whole host of problems relating to intellectual property, trade marks and copyrights, and compromise the rights of individuals participating within the virtual environment.

By reading The Law of Virtual Worlds and Internet Social Networks, you will gain a good understanding of the legal issues which govern this expanding and fascinating world - are you ready for the leap from internet plaything to meaningful social and business tool?

The Law of Virtual Worlds and Internet Social Networks is an essential reference for advertising and media agencies; television broadcast producers; and, academic institutions including university law, knowledge and information departments. In fact, it has been written for anyone interested in virtual worlds and social networks whether commercially because you want to explore the possibilities such environments present, or for academic curiosity.

Subjects:
Internet Law
Contents:
The advent of the avatar
Entering into the virtual world and v-commerce contract formation
Legal terms and conditions governing participation in virtual worlds and social networks
The minimum content the law requires for virtual world and social network websites
Protecting and exploiting intellectual property rights in virtual worlds and social networks
Marketing, promotion and advertising of internet social networks and virtual
Protecting personal privacy in virtual worlds and social networks
The Distance Selling Regulations and sales through virtual worlds and social networks
Agreements between virtual world and social network operators and infrastructure providers
Strategic agreements between virtual worlds or social networks and aggregators of the service
Protecting corporate and individual reputations in virtual worlds and social networks
Disability discrimination considerations with virtual worlds and social networks
Employment issues and employee's participation in a virtual world
Bibliography
Index.