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Vol 21 No 11 Nov/Dec 2016

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Criminal Injuries Compensation Claims

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Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion

Edited by: Nigel Clark, Charles Nixon

ISBN13: 9780749473464
Published: April 2015
Publisher: Kogan Page Ltd
Country of Publication: UK
Format: Paperback
Price: £29.99



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The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements.

Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence.

Featuring international case studies and best practice from industry leaders and experts such as Allen & Overy, Baker & McKenzie, PwC, Kreston Reeves and White & Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands.