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Written by a leading expert, this book provides an intelligible account of the law of passing off as it currently stands. After setting out the principles of the law, the book then considers in more detail its particular components including probability of deception, damage or injury to goodwill, imitation and misrepresentation. A comprehensive list of the procedural points to bear in mind when bringing a passing off action in the courts is covered, including the evidence required in support and the relief that can be obtained.;This latest edition takes full account of the UK Trade Marks Act 1994 and: * includes a detailed Practice Section which contains sample pleadings and a checklist * provides detailed treatment of the different areas of passing off, in particular unfair competition and ingenious falsehood * gives more coverage of EU-related developments * includes new material dealing with 'reverse passing off' * takes full account of all key case law * A clear and thorough treatment of the tort of passing off with expanded sections on EC-related developments * Covers implications of 'reverse passing off' following the Halifax Insurance case * New case law and legal developments are incorporated into the text * Expanded practice chapter includes sample pleadings, terms of settlement and checklis