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This insightful, first-of-its-kind book gives business and marketing professionals practical strategies for successfully navigating the unique new risks of social, mobile, and online media. Armed with this book, business decision-makers can implement secure and successful social and mobile marketing programs while maintaining strict legal and regulatory compliance in a fast-changing environment. Author and attorney Robert McHale has spent fifteen years at the forefront of information technology and intellectual property law. Now, he distills his knowledge into a 100% practical guide specifically for non-lawyers. Writing in plain English, McHale reviews today's US laws related to social media, and illuminates both the legal and business risks associated with it.
Readers learn best practices for: