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Vol 21 No 10 Oct/Nov 2016

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Navigating Social Media Legal Risks: Safeguarding Your Business


ISBN13: 9780789749536
Published: May 2012
Publisher: Pearson Education Ltd
Country of Publication: USA
Format: Paperback
Price: £18.99



Usually despatched in 1 to 3 weeks.

This insightful, first-of-its-kind book gives business and marketing professionals practical strategies for successfully navigating the unique new risks of social, mobile, and online media. Armed with this book, business decision-makers can implement secure and successful social and mobile marketing programs while maintaining strict legal and regulatory compliance in a fast-changing environment. Author and attorney Robert McHale has spent fifteen years at the forefront of information technology and intellectual property law. Now, he distills his knowledge into a 100% practical guide specifically for non-lawyers. Writing in plain English, McHale reviews today's US laws related to social media, and illuminates both the legal and business risks associated with it.

Readers learn best practices for:

  • Avoiding high-profile human mishaps that can instantly damage reputation, brand equity, and goodwill, or create massive potential liability
  • Ensuring the security of sensitive company information, from customer data to business leads
  • Safely utilize online pre-employment screening
  • Monitor and regulate employee usage of social media
  • Understand the e-discovery implications of social media in lawsuits
  • Preventing unfair or deceptive endorsements and other issues in user-generated content
  • Avoiding unintentional employment and labor law violations
  • Managing the legal implications of "gamification" in online/mobile media
  • And much more...

Subjects:
Internet Law, Other Jurisdictions , USA
Contents:
1. Social Media Promotion Law: A Practical Legal Guide to Social Media Contests and Sweepstakes [But Not Lotteries!]
2. Online Endorsements and Testimonials
3. Pre-Employment Screening
4. Social Media Background Checks and the Fair Credit Reporting Act
5. Monitoring, Regulating, and Disciplining Employees Using Social Media
6. E-Discovery of Social Media
7. Social Media and the Stored Communications Act
8. Managing the Legal Risks of User-Generated Content
9. The Law of Social Media Advertising
10. Legal Implications of Gamification in Online/Mobile Media
11. Legal Guidelines for Writing Social Media Policies and Designing Governance Models
Appendix A. List of Legal Authorities
Appendix B. Text of Relevant Laws