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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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Deceptive Advertising

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Jef I. RichardsUniversity of Texas, Austin, USA

ISBN13: 9780805806496
ISBN: 0805806490
Published: June 1992
Publisher: Lawrence Erlbaum Associates, Inc
Format: Hardback
Price: £55.00

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This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.

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