Your email address will be used for Wildy’s marketing materials only. We will never give your email address to any third party.
Special Discounts for Pupils, Newly Called & Students
Browse Secondhand Online
Wildy's will be closed on Monday 1st May and will re-open on Tuesday 2nd May.
Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.
As usual Credit Cards will not be charged until the order is processed and ready to despatch.
Any non-UK eBook orders placed after 5pm on the Friday 28th April will not be processed until Tuesday 2nd May. UK eBook orders will be processed as normal.
Logos, trademarks, celebrity images and design patents are vibrant signs in a consumer culture governed by a regime of intellectual property laws. This book aims to bring an ethnographic approach to an analysis of authorship and the role law plays in shaping the various meanings that animate these protected properties in the public sphere.;Drawing on a wide range of sources, the book examines and dismantles the legal assumption that the meaning and value of a text or image is produced exclusively by an individual author or that authorship has a single point of origin. In the process, the book discusses such issues as the proposed use of the term ""Olympico"" in reference to the proposed gay Olympic Games. Ultimately the book makes a case for redefining the political in commodified cultural environments.