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This collection describes the developing topic of European Consumer Law - one of the areas in which European Law has had the greatest impact upon the practical commercial dealings of ordinary citizens, and so on national law. Fourteen contributors analyse the origin and development of European Consumer Law and its impact on the internal market. This section reviews the basic principles of consumer guarantees and their application, the practice in the spheres of competition insurance and cross-border payments. The process of acceptance of common European standards through protection from unfair contract terms and in air travel, package holidays and distance selling all illustrated the range of European law and the practical importance of this study.