Subjects:

Legal Skills and Method, Commercial Law

Contents:

INTRODUCTION

PART 1: UNDERSTANDING CLIENT ORGANISATIONS

1. WHO'S EATING MY LUNCH?

2. MONEY, MONEY, MONEY

3. GROW OR DIE: GOING PUBLIC AND DOING M&A DEALS

4. BONDS, LOANS AND THE FINANCIAL MARKETS

5. BIG ISSUES FOR BIG BUSINESS

PART 2: UNDERSTANDING CLIENTS AS PEOPLE

6. IT'S A PEOPLE BUSINESS

7. DOING THE WORK

8. GET TO THE POINT

9. MAKIN MONEY

10. BUSINESS DEVELOPMENT

PART 3: UNDERSTANDING YOU

11. YOUR FUTURE –

THE ROAD AHEAD

12. WHAT ELSE TO READ, WHERE ELSE TO LOOK

APPENDIX: JARGON BUSTER

All You Need to Know about Commercial Awareness 2007/2008 tells it how it is. It's no longer good enough just to be technically competent. Employers want people who can communicate effectively, who know how the world works and who can work effectively whatever the business conditions. In short, they want people who are commercially aware.

Christopher Stoakes has been a business insider for 25 years and knows what makes it tick. Drawing on his own first-hand experience as a journalist and management consultant for many large City firms, Stoakes show you how to make the best business deals, how to work more effectively and how to tweak your antennae in order to satisfy your clients.

At heart, commercial awareness is about being able to talk to clients, finding out what they want, why they want it, what they will do with it and what they are prepared to pay, and then delivering it in the way they want.

Using clear and comprehensible English combined with a substantial jargon buster, Stoakes has produced an indispensable guide for those wanting to propel their career or business further.