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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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Proactive Law for Managers: A Hidden Source of Competitive Advantage

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ISBN13: 9781409401001
Published: December 2010
Publisher: Gower Publishing Limited
Country of Publication: UK
Format: Hardback
Price: £50.00

Savvy managers no longer look at contracts and the law reactively but use them proactively to reduce their costs, minimize their risks, secure key talent, collaborate to innovate, protect intellectual property, and create value for their customers that is superior to that offered by competitors. To achieve competitive advantage in this way managers need a plan. Proactive Law for Managers provides this plan; The Manager's Legal PlanTM. George Siedel and Helena Haapio first discuss the traditional, reactive approach used by many managers when confronted with the law, then contrast it with a proactive approach that enables the law and managers' legal capabilities to be used to prevent problems, promote successful business, and achieve competitive advantage. Proactive Law for Managers shows how to use contracts and the law to create new value and innovate in often neglected areas a " and implement ideas in a profitable manner.

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Commercial Law
Foreword, Tim Cummins
Seize competitive advantage: a legal plan for managers
Meet your customer needs: move from product liability to product innovation
Create competitive advantage through your talent pool: secure access to key talent while avoiding employment pitfalls
Use regulation as a source of competitive advantage: transform environmental regulation into value creation
Sustain ongoing success through innovation, intangible assets and intellectual property rights: leverage collaboration to create value through intellectual property
Use contracts to improve business and prevent problems: be proactive in contracting to achieve competitive advantage
Tools and resources to achieve competitive advantage: benefit from your legal resources and management tools while creating an ethical culture