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Vol 22 No 11 Nov/Dec 2017

Book of the Month

Cover of The Law of Contract Damages

The Law of Contract Damages

Price: £100.00

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Marketing and Advertising Law in a Process of Harmonization

Edited by: Ulf Bernitz, Caroline; Heide-Jorgensen

ISBN13: 9781509900671
Published: May 2017
Publisher: Hart Publishing
Country of Publication: UK
Format: Hardback
Price: £65.00



Despatched in 5 to 7 days.

Also available as
£54.16
+ £10.83 VAT

The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising.

The legislation is partially requiring full harmonization and contains a comprehensive blacklist of prohibited practices.

However, in other areas only minimum harmonization is required. A comprehensive case law from the EUCJ has emerged but still many issues remain open, unclear and debated.

The EU Commission has issued several reports and is about to publish revised, comprehensive Guidelines on marketing business to consumer (B2C) in 2015, intended to be discussed in the book.

New Commission initiatives in the area on business to business (B2B) marketing are also in the making, meaning this collection is much needed.

Subjects:
Commercial Law, Consumer Law, EU Law
Contents:
1. Introduction: Marketing and Advertising Law in a Process of Harmonisation
Ulf Bernitz and Caroline Heide-Jørgensen
2. Commercial Speech and its Limits-Fundamental Rights and Comparative Constitutional Aspects
Caroline Heide-Jørgensen
3. Ethics, Taste and Decency Considerations in Advertising
Frauke Henning-Bodewig
4. The Unfair Commercial Practices Directive: Full Harmonisation, Scope and Key Notions
Jules Stuyck
5. Interpretation and Assessment under the Unfair Commercial Practices Directive-the ICC Code for Advertising and Marketing and the Commission's Staff Working Document
Jan Trzaskowski
6. The 'Fitness Check' of the MCAD and UCPD
Bert Keirsbilck
7. The Impact of the UCP Directive on National Fair Trading Law and Institutions: Gradual Convergence or Deeper Fragmentation?
Antonina Bakardjieva Engelbrekt
8. B2B and B2C Marketing Practices -the Case for an Integrated Approach
Palle Bo Madsen
9. Applying the UCP Directive in Practice: The Norwegian Experience
Tore Lunde
10. Enforcing Unfair Competition Law Cross Border: Cooperation Mechanisms and Consumer Redress-Does the System Work?
Astrid Stadler
11. Unfair Competition Law: How Can It Work as an
Important Complement to Intellectual Property Protection. Are There Missing Links?
Per Jonas Nordell
12. The Road Ahead-Present Status and Need for Reform
Ulf Bernitz

Series: Modern Studies in European Law

Media Law and Market Regulation in the European Union ISBN 9781849460316
To be published October 2019
Hart Publishing
£70.00
Toward a Prosecutor for the European Union: Draft Rules of Procedure
Edited by: Katalin Ligeti
ISBN 9781849463157
To be published July 2019
Hart Publishing
£58.00
EU Employment Law 2nd ed ISBN 9781841136837
To be published June 2019
Hart Publishing
£35.00
The Europeanisation of Remedies and Procedures through Judge-Made Law ISBN 9781849462495
To be published April 2019
Hart Publishing
£90.00
EU Governance of GMOs ISBN 9781841138039
To be published October 2018
Hart Publishing
£50.00
The Principles of Corporate Sentencing in EU Law ISBN 9781849466509
To be published October 2018
Hart Publishing
£100.00
Collective Rights in Europe: A Comparative Study of Safeguards and Barriers ISBN 9781849463690
To be published August 2018
Hart Publishing
£75.00
The Fundamental Rights of Companies ISBN 9781841136899
To be published July 2018
Hart Publishing
£63.00
The EU Better Regulation Agenda: A Critical Assessment ISBN 9781509917334
To be published May 2018
Hart Publishing
£70.00
The Impact of Union Citizenship on the EU's Market Freedoms ISBN 9781509922079
To be published May 2018
Hart Publishing
£27.99
Social Legitimacy in the Internal Market: A Dialogue of Mutual Responsiveness ISBN 9781509914531
To be published May 2018
Hart Publishing
£65.00
Advanced Issues in European and International Tax Law ISBN 9781509921096
To be published March 2018
Hart Publishing
£37.99
Uniformity of Customs Administration in the European Union ISBN 9781509920020
To be published February 2018
Hart Publishing
£29.99
Fundamental Rights and EU Internal Market Legislation ISBN 9781509920006
To be published February 2018
Hart Publishing
£32.99
Governing Public Health: EU Law, Regulation and Biopolitics ISBN 9781509917761
To be published January 2018
Hart Publishing
£29.99
The European Union Under Transnational Law: A Pluralist Appraisal ISBN 9781509911523
To be published January 2018
Hart Publishing
£55.00
Questioning EU Citizenship: Judges and the Limits of Free Movement and Solidarity in the EU
Edited by: Daniel Thym
ISBN 9781509914685
To be published December 2017
Hart Publishing
£75.00
Nudge and the Law: A European Perspective ISBN 9781509918355
To be published December 2017
Hart Publishing
£22.99
The European Union in International Organisations and Global Governance ISBN 9781509918379
To be published December 2017
Hart Publishing
£37.99
Environmental Crime in Europe ISBN 9781509914012
To be published December 2017
Hart Publishing
£75.00
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The Rule of Law in the European Union: The Internal Dimension (eBook) ISBN 9781509916542
Published September 2017
Hart Publishing
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The Rule of Law in the European Union: The Internal Dimension ISBN 9781849464703
Published September 2017
Hart Publishing
£55.00
The European Union and Social Security Law (eBook) ISBN 9781509911561
Published August 2017
Hart Publishing
£49.99 + £10.00 VAT
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Human Rights Between Law and Politics: The Margin of Appreciation in Post-National Contexts
Edited by: Petr Agha
ISBN 9781849468657
Published August 2017
Hart Publishing
£60.00
The European Union and Social Security Law ISBN 9781509911578
Published August 2017
Hart Publishing
£60.00
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The EU and Nanotechnologies: A Critical Analysis ISBN 9781509908509
Published August 2017
Hart Publishing
£75.00
The EU and Nanotechnologies: A Critical Analysis (eBook) ISBN 9781509908523
Published August 2017
Hart Publishing
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Fundamental Rights in the EU: A Matter for Two Courts ISBN 9781509915477
Published June 2017
Hart Publishing
£30.00
£32.99
£58.33 + £11.66 VAT
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Republican Europe ISBN 9781509910748
Published June 2017
Hart Publishing
£60.00
Republican Europe (eBook) ISBN 9781509910731
Published June 2017
Hart Publishing
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EU Liability and International Economic Law ISBN 9781509901593
Published June 2017
Hart Publishing
£60.00
EU Liability and International Economic Law (eBook) ISBN 9781509901616
Published June 2017
Hart Publishing
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£29.99
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The Struggle for European Private Law: A Critique of Codification ISBN 9781509913824
Published February 2017
Hart Publishing
£23.99
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The European Union’s External Action in Times of Crisis ISBN 9781509900558
Published October 2016
Hart Publishing
£85.00
The European Union’s External Action in Times of Crisis (eBook) ISBN 9781509900572
Published October 2016
Hart Publishing
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£31.99
European Court of Justice and External Relations: Constitutional Challenges ISBN 9781509909902
Published July 2016
Hart Publishing
£24.99
Nationalism and Private Law in Europe ISBN 9781509907410
Published June 2016
Hart Publishing
£30.00
The Pluralist Character of the European Economic Constitution ISBN 9781849467698
Published June 2016
Hart Publishing
£60.00
EU Asylum Procedures and the Right to an Effective Remedy ISBN 9781509907427
Published June 2016
Hart Publishing
£30.00
The Pluralist Character of the European Economic Constitution (eBook) ISBN 9781509901098
Published June 2016
Hart Publishing
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£31.99
The EU Accession to the ECHR ISBN 9781509909261
Published June 2016
Hart Publishing
£32.99
European Law on Unfair Commercial Practices and Contract Law (eBook) ISBN 9781782258131
Published May 2016
Hart Publishing
£45.82 + £9.17 VAT
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European Law on Unfair Commercial Practices and Contract Law ISBN 9781782258117
Published May 2016
Hart Publishing
£55.00
The Impact of Union Citizenship on the EU's Market Freedoms (eBook) ISBN 9781509904419
Published February 2016
Hart Publishing
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The Impact of Union Citizenship on the EU's Market Freedoms ISBN 9781849461672
Published February 2016
Hart Publishing
£55.00
Equal Citizenship and its Limits in EU Law: We the Burden? (eBook) ISBN 9781782258162
Published February 2016
Hart Publishing
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Equal Citizenship and its Limits in EU Law: We the Burden? ISBN 9781782258155
Published February 2016
Hart Publishing
£55.00
Advanced Issues in European and International Tax Law ISBN 9781849466950
Published December 2015
Hart Publishing
£70.00
Advanced Issues in European and International Tax Law (eBook) ISBN 9781849469555
Published December 2015
Hart Publishing
£58.33 + £11.66 VAT
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Uniformity of Customs Administration in the European Union (eBook) ISBN 9781782256731
Published November 2015
Hart Publishing
£49.99 + £10.00 VAT
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Uniformity of Customs Administration in the European Union ISBN 9781782256724
Published November 2015
Hart Publishing
£60.00
Fundamental Rights and EU Internal Market Legislation ISBN 9781849467117
Published November 2015
Hart Publishing
£180.00
Fundamental Rights and EU Internal Market Legislation (eBook) ISBN 9781782258971
Published November 2015
Hart Publishing
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The European Union in International Organisations and Global Governance (eBook) ISBN 9781782259435
Published September 2015
Hart Publishing
£62.49 + £12.50 VAT
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Nudge and the Law: A European Perspective ISBN 9781849467322
Published September 2015
Hart Publishing
£55.00
Nudge and the Law: A European Perspective (eBook) ISBN 9781782259480
Published September 2015
Hart Publishing
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The European Union in International Organisations and Global Governance ISBN 9781849467001
Published September 2015
Hart Publishing
£75.00
EU Counter-Terrorism: Pre-Emption and the Rule of Law ISBN 9781849468732
Published September 2015
Hart Publishing
£25.99
£65.00
£24.99 + £5.00 VAT
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Governing Public Health: EU Law, Regulation and Biopolitics (eBook) ISBN 9781782259732
Published July 2015
Hart Publishing
£24.99 + £5.00 VAT
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Governing Public Health: EU Law, Regulation and Biopolitics ISBN 9781849462204
Published July 2015
Hart Publishing
£60.00
£70.00
EU International Relations Law 2nd ed ISBN 9781849463225
Published March 2015
Hart Publishing
£43.99
EU International Relations Law 2nd ed (eBook) ISBN 9781782254898
Published March 2015
Hart Publishing
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Fundamental Rights in the EU: A Matter for Two Courts ISBN 9781849467070
Published March 2015
Hart Publishing
£65.00
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Fundamental Rights in the EU: A Matter for Two Courts (eBook) ISBN 9781782258902
Published March 2015
Hart Publishing
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The Struggle for European Private Law: A Critique of Codification (eBook) ISBN 9781782253112
Published January 2015
Hart Publishing
£19.99 + £4.00 VAT
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The Struggle for European Private Law: A Critique of Codification ISBN 9781849462600
Published January 2015
Hart Publishing
£55.00
European Court of Justice and External Relations: Constitutional Challenges ISBN 9781849465045
Published September 2014
Hart Publishing
£55.00
European Court of Justice and External Relations: Constitutional Challenges (eBook) ISBN 9781849468329
Published September 2014
Hart Publishing
£20.82 + £4.17 VAT
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The EU Accession to the ECHR ISBN 9781849465236
Published July 2014
Hart Publishing
£70.00
The EU Accession to the ECHR (eBook) ISBN 9781782254478
Published July 2014
Hart Publishing
£27.49 + £5.50 VAT
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EU Asylum Procedures and the Right to an Effective Remedy ISBN 9781849465458
Published June 2014
Hart Publishing
£65.00
EU Asylum Procedures and the Right to an Effective Remedy (eBook) ISBN 9781782254003
Published June 2014
Hart Publishing
£24.99 + £5.00 VAT
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Nationalism and Private Law in Europe ISBN 9781849465878
Published May 2014
Hart Publishing
£65.00
Nationalism and Private Law in Europe (eBook) ISBN 9781782253877
Published May 2014
Hart Publishing
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£70.00
£70.00
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EU Environmental Law, Governance and Decision-making 2nd ed ISBN 9781849464215
Published April 2014
Hart Publishing
£27.99
EU Environmental Law, Governance and Decision-making 2nd ed (eBook) ISBN 9781782254089
Published April 2014
Hart Publishing
£23.32 + £4.67 VAT
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EU Security and Justice Law: After Lisbon and Stockholm (eBook) ISBN 9781782252641
Published February 2014
Hart Publishing
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EU Security and Justice Law: After Lisbon and Stockholm ISBN 9781849464222
Published February 2014
Hart Publishing
£55.00
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£60.00
£49.99 + £10.00 VAT
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£45.00
£37.49 + £7.50 VAT
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Services and the EU Citizen ISBN 9781849464260
Published April 2013
Hart Publishing
£60.00
Services and the EU Citizen (eBook) ISBN 9781782250968
Published April 2013
Hart Publishing
£49.99 + £10.00 VAT
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Lawyering Europe: European Law as a Social Field (eBook) ISBN 9781782250944
Published March 2013
Hart Publishing
£49.99 + £10.00 VAT
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Lawyering Europe: European Law as a Social Field ISBN 9781849463782
Published March 2013
Hart Publishing
£60.00
The Legal Reasoning of the Court of Justice of the EU ISBN 9781849463232
Published January 2013
Hart Publishing
£75.00
The Legal Reasoning of the Court of Justice of the EU (eBook) ISBN 9781782250319
Published January 2013
Hart Publishing
£62.49 + £12.50 VAT
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Toward a Prosecutor for the European Union Volume 1 A Comparative Analysis (eBook)
Edited by: Katalin Ligeti
ISBN 9781782250456
Published December 2012
Hart Publishing
£99.99 + £20.00 VAT
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Toward a Prosecutor for the European Union Volume 1 A Comparative Analysis
Edited by: Katalin Ligeti
ISBN 9781849463140
Published December 2012
Hart Publishing
£120.00
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Empowerment and Disempowerment of the European Citizen ISBN 9781849462358
Published November 2012
Hart Publishing
£65.00
Federalism in the European Union ISBN 9781849462426
Published September 2012
Hart Publishing
£85.00
Federalism in the European Union (eBook) ISBN 9781847319982
Published September 2012
Hart Publishing
£70.82 + £14.17 VAT
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Children and the European Union: Rights, Welfare and Accountability ISBN 9781841137650
Published August 2012
Hart Publishing
£34.99
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EU Counter-Terrorism: Pre-Emption and the Rule of Law (eBook) ISBN 9781847319609
Published June 2012
Hart Publishing
£21.66 + £4.33 VAT
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EU Counter-Terrorism: Pre-Emption and the Rule of Law ISBN 9781849461351
Published June 2012
Hart Publishing
£65.00
The Constitutional Dimension of European Criminal Law (eBook) ISBN 9781847319548
Published May 2012
Hart Publishing
£54.16 + £10.83 VAT
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The Constitutional Dimension of European Criminal Law ISBN 9781849461764
Published May 2012
Hart Publishing
£65.00
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Public Liability in EU Law: Brasserie, Bergaderm and Beyond ISBN 9781849461337
Published November 2011
Hart Publishing
£85.00
Public Liability in EU Law: Brasserie, Bergaderm and Beyond (eBook) ISBN 9781847318190
Published November 2011
Hart Publishing
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The Cyprus Issue: The Four Freedoms in a Member State under Siege ISBN 9781849460958
Published March 2011
Hart Publishing
£70.00
The Impact of EU Law on Minority Rights ISBN 9781841138725
Published January 2011
Hart Publishing
£60.00
The Employment Relationship: A Comparative Overview ISBN 9781841134208
Published December 2010
Hart Publishing
£40.99
£100.00
Legitimacy in EC Cartel Control ISBN 9781849460057
Published February 2010
Hart Publishing
£110.00
Principles of European Constitutional Law 2nd ed ISBN 9781841138220
Published December 2009
Hart Publishing
£200.00
EU Criminal Law ISBN 9781841135854
Published March 2009
Hart Publishing
£45.00
EU Criminal Law (eBook) ISBN 9781847317261
Published March 2009
Hart Publishing
£37.49 + £7.50 VAT
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£60.00
Regulation of the State in Competitive Markets in the EU ISBN 9781841134970
Published August 2007
Hart Publishing
£38.99
Free Movement, Social Security and Gender in the EU ISBN 9781841136226
Published July 2007
Hart Publishing
£80.00
EU Food Law: Protecting Consumers and Health in a Common Market ISBN 9781841134987
Published March 2007
Hart Publishing
£49.99
The National Courts' Mandate in the European Constitution ISBN 9781841134765
Published March 2006
Hart Publishing
£100.00
European Union Law and Defence Integration ISBN 9781841134406
Published October 2005
Hart Publishing
£80.00
National Remedies Before The Court of Justice ISBN 9781841133959
Published December 2004
Hart Publishing
£65.00
Partnership Rights, Free Movement, and EU Law ISBN 9781841134772
Published December 2004
Hart Publishing
£65.00
Soft Law in European Community Law ISBN 9781841134321
Published September 2004
Hart Publishing
£100.00
Publication Abandoned