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Wildy’s Book News

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Vol 22 No 11 Nov/Dec 2017

Book of the Month

Cover of The Law of Contract Damages

The Law of Contract Damages

Price: £100.00

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Customer Fraud and Business Responses

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ISBN13: 9781567203875
ISBN: 1567203876
Published: December 2001
Publisher: Greenwood Press
Format: Hardback
Price: £70.00

This is a Print On Demand Title.
The publisher will print a copy to fulfill your order. Books can take between 1 to 3 weeks. Looseleaf titles between 1 to 2 weeks.

Tian (marketing, U. of Kentucky) and Keep (marketing, Quinnipiac U.) explore the motives and methods of consumer fraud and offer advice on how business management can reduce opportunities for fraud as well as minimizing motivations. After a discussion of how fraud is seen by consumers as a legitimat