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Vol 21 No 10 Oct/Nov 2016

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The Advertising Law Guide

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ISBN13: 9781581150704
ISBN: 1581150709
Published: July 2003
Publisher: Allworth Press
Country of Publication: USA
Format: Paperback
Price: £14.95



Despatched in 6 to 8 days.

This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations.

Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.