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Vol 23 No 5 May/June 2018

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Drafting Commercial Agreements

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The Law of Advertising in Ireland

ISBN13: 9781780438436
Published: July 2015
Publisher: Bloomsbury Professional (Ireland)
Country of Publication: Ireland
Format: Hardback
Price: £158.00

Despatched in 4 to 6 days.

The Law of Advertising in Ireland identifies both the general and specific laws and regulations that apply to the advertising of products and services in Ireland. Divided into two parts, the first focuses on law, regulation and other key issues to be considered when advertising generally, for example consumer protection and contract law. The second part contains separate chapters on specific advertising law, regulation and codes of practice imposed on certain industries or services, for example financial services, solicitors and alcohol advertising.

  • This book brings together complex law, regulation, case law and codes of practice and focuses particularly on recent and little-known developments not covered in any other legal text book
  • The Law of Advertising in Ireland has global appeal as it is applicable to any company, whether in Ireland or not, whose advertisements will be visible to individuals in Ireland (including online)

Irish Law
Part 1
General Law and Regulation
Chapter 1 Competitions and Prize Promotions
Chapter 2 Consumer Protection
Chapter 3 Contract Law
Chapter 4 Data Protection and Privacy
Chapter 5 Deceit, Misrepresentation and Negligent Misstatement
Chapter 6 Defamation
Chapter 7 Discrimination
Chapter 8 Electronic Marketing and Online Advertising
Chapter 9 Illegality
Chapter 10 Intellectual Property and Passing Off
Chapter 11 Malicious Falsehood
Chapter 12 Children and Minors
Chapter 13 Misleading and Comparative Advertising
Chapter 14 Obscenity, Indecency, Blasphemy and Incitement
Chapter 15 Sponsorship and Ambush Marketing

Part 2
Specific Advertising Rules
Chapter 16 Accountants
Chapter 17 Actuaries
Chapter 18 Aviation
Chapter 19 Alcohol
Chapter 20 Architects
Chapter 21 Care Homes
Chapter 22 Charities and Fundraising
Chapter 23 Cinema Advertising
Chapter 24 Clubs
Chapter 25 Currency and Postage Stamps
Chapter 26 Dating Agencies
Chapter 27 The Defence Forces
Chapter 28 Elections and Referenda
Chapter 29 Electrical and Electronic Equipment
Chapter 30 Employment and Business Opportunities
Chapter 31 Environmental and Green Claims
Chapter 32 Financial Services
Chapter 33 Food and Nutrition
Chapter 34 Gambling and Lotteries
Chapter 35 Holidays, Tour Operators and Travel Agents
Chapter 36 Legal Professionals
Chapter 37 Opticians, Pharmacists, Medical and Veterinary Practitioners
Chapter 38 Online Games and In-app Purchases
Chapter 39 Medicines
Chapter 40 Premium Rate Services
Chapter 41 Outdoor Advertising
Chapter 42 Tobacco and Smoking

Part 3
Regulatory Authorities
Chapter 43 Advertising Standards Authority for Ireland
Chapter 44 Broadcasting Authority of Ireland
Chapter 45 The Commission for Communications Regulation