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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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Trademarks and Social Media: Towards Algorithmic Justice

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ISBN13: 9781783479535
Published: September 2015
Publisher: Edward Elgar Publishing Limited
Country of Publication: UK
Format: Hardback
Price: £95.00

Despatched in 4 to 6 days.

Legal conflicts between trademark holders, social media providers and internet users have become manifest in light of wide scale, unauthorised use of the trademark logo on social media in recent decades. Arguing for the protection of the trademark logo against unauthorised use in a commercial environment, this book explores why protection enforcement should be made automatic. A number of issues are discussed including the scalability of litigation on a case-by-case basis, and whether safe harbour provisions for online service providers should be substituted for strict liability.

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Intellectual Property Law, Media and Entertainment Law
1. Introduction
2. Stage of the Legal Conflict
3. Protagonists of the Legal Conflict
4. Analysis of the Legal Conflict
5. Trademark Infringement and its Defences
6. Trademark Dilution and its Defences
7. Intermediary Liability
8. Moral Right of Integrity
9. Implementation of a Paradigm Shift
10. Conclusions