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Vol 21 No 10 Oct/Nov 2016

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Pitching to Win

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ISBN13: 9781783580279
Published: May 2013
Publisher: Ark Group
Country of Publication: UK
Format: Paperback (90 pages)
Price: £195.00



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Pitching for new work is a time consuming affair. In fact, if you add up how much fee-earner and support time it takes (meeting with clients, planning, drafting, presenting, and debriefing) the average opportunity can cost you around £10k.

With no active management of the process, the average win rate is approximately 35 per cent. However, with a rigorous process in place, you can increase this rate to win over 80 per cent of new work.

With Managing Partner’s handbook, Pitching to Win, you will learn the key steps involved in the pitch process, and how to improve your chances of winning even the toughest pitch at each vital stage. Find out how to:

  • Make informed stop/go decisions on RFPs (saving time and money for the firm);
  • Put together the perfect pitch team;
  • Plan, write, and review the pitch to ensure your proposal makes it to the next level;
  • Confidently present your firm’s pitch as a team;
  • Implement a successful post-pitch debrief strategy; and,
  • Win more work!
In the ‘mini pitch’ you’ll also learn what processes and procedures need to be in place for even the shortest, quickest, and smallest of opportunities.

PLUS…Contained within the complimentary CD-ROM, you’ll find all the templates, checklists, and tools featured throughout the report which should prove invaluable when planning your pitch. These include:

  • Pre-pitch scoping questions;
  • Fee and pitch strategy checklists;
  • Crib sheets for different fee models;
  • Presentation rehearsal guidelines; and
  • A debrief questionnaire.