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Recent research by The Lawyer has revealed that law firm business development efforts are years behind other professional service firms and BD is therefore unsurprisingly high on the agenda for law firms going forward!
The legal profession has gone through a period of unparalleled change and law firms and their partners have to focus increasing efforts on business development as they strive to win market share.
Managing Partner’s new report, Business Development for Law Firms, second edition by industry expert Laurie Young, provides in-depth and practical guidance on concepts such as rainmaking, client relationship management, brand management, and cross-selling from the perspective of revenue generation and client engagement at partner level.
Key subjects covered include:
Ensure your firm is implementing the right business development plan that will aid growth and protect its market share in the future.