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Wildy’s Book News

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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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Secondhand & Out of Print

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Merchandising Intellectual Property 3rd ed

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ISBN13: 9781845922382
Previous Edition ISBN: 0406103402
Published: May 2007
Publisher: Bloomsbury Professional
Country of Publication: UK
Format: Hardback
Price: £95.00
(Second Hand)

In stock second-hand.

Previously known as Character Merchandising, this is the only book available that deals with the particular problems which arise in relation to merchandising in the UK.

Examining important issues to be considered by the owners and the licensee, it offers information in a concise and readily accessible format and includes invaluable precedents such as licensing agreements, cross-border licences and a representation agreement.

Covering the UK plus 5 key international jurisdictions: Australia; Canada; France; Germany; and USA, this new edition has been brought right up-to-date and includes updated coverage of trade marks law (including Arsenal v Reed), revised content to take account of the Act 1998, and changes to copyright law, in the US in particular.