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There is a growing realization amongst solicitors that they need to take the marketing of the practices seriously. This book takes a relistic and practical approach to marketing a law firm, from planning to implementation, with an emphasis on practicality and making the most of your marketing budget. Chapters cover such issues as internal marketing, the marketing database, pricing strategies, all the elements of promotion, client care, quality and how to pull it all together into a sensible and workable plan.