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Vol 21 No 9 Sept/Oct 2016

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Legal Marketing

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ISBN13: 9781854313768
ISBN: 1854313762
Published: January 1995
Publisher: Oxford University Press
Format: Paperback
Price: Out of print



There is a growing realization amongst solicitors that they need to take the marketing of the practices seriously. This book takes a relistic and practical approach to marketing a law firm, from planning to implementation, with an emphasis on practicality and making the most of your marketing budget. Chapters cover such issues as internal marketing, the marketing database, pricing strategies, all the elements of promotion, client care, quality and how to pull it all together into a sensible and workable plan.

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Subjects:
Legal Practice Management
Contents:
Part 1 What is marketing? Part 2 Developing a marketing strategy: where are we now?; where do we want to be?; how do we get there? Part 3 Implementing the marketing plan.
Part 4 Marketing within the firm (internal marketing): information; training and appraisal; rewards; environment and equipment; organization; systems; social events.
Part 5 Marketing to the outside world (external marketing): product; client care; quality; place; price; can anyone else pay?; hourly rates; interim billing/monthly direct debit; fixed fees; composite rate; success-based fees; percentage fees; discounts and introductory offers.
Part 6 Promotion: advertising; some general points about advertising; press; television; radio; cinema; posters; public relations; media relations; sponsorship; charities; contacts; events; sales; promotion; packaging; direct selling; direct mail.
Part 7 The marketing database.
Part 8 Getting the right mix. Appendices: annex 1A - Solicitors' Practice Rules 1990; annex 14A - Solicitors' Remunerat