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The aim of the book is to provide guidance on the legal pitfalls relating to the marketing of goods and services. Particular emphasis will be on labels, notices and other forms of description.;Part 1 sets the contents of the book in their legal context, part 2 looks at selling and includes case histories, part 3 covers safety, part 4 considers price and credit, part 5 looks at sales promotion and part 6 covers legal defences.