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Imagine having a massive bank of tried and tested marketing, copyright-free, materials especially written for legal firms at your fingertips. Words and layouts that can be used as they are or easily adapted to your particular needs. Hundreds of fee-building ideas made practical by a ready-made solution. This manual provides all this and more. A few examples include: usable promotional brochures; departmental literature; mail shots; client letters; Yellow Pages advert suggestions; questionnaires; seminar invitations; marketing training case studies.