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This guide to trade marks offers practical advice on how to protect and manage registered trade marks and domain names and how they can be used to the greatest business advantage. It covers a wide range of topics including how to register trade marks, the right of ""passing off"", how trade marks should be protected and exploited and how to handle trade mark breaches. The text also includes separate chapters on domain names, and trade marks and EU and UK competition rules and sample trade mark licence and assignment agreements. Throughout, the guide takes a business-orientated approach, providing non-technical guidance for a wide range of business professionals and advisors.