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This book provides a reference source on the practical means of promoting a law firm. The book is designed to be immediately comprehensible to the layman,a template for the marketing apprentice, a guidebook to the lawyer, and a source of new ideas to the experienced professional.;Pragmatic rather than theoretical, each chapter covers the marketing support options and budget available to the professional practice. There is an emphasis on checklists and pitfalls to avoid, and anecdotal experience is shared.