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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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Marketing Communications for Solicitors

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ISBN13: 9781874241195
ISBN: 1874241198
Published: October 1994
Publisher: Routledge-Cavendish
Format: Paperback
Price: Out of print

This book provides a reference source on the practical means of promoting a law firm. The book is designed to be immediately comprehensible to the layman,a template for the marketing apprentice, a guidebook to the lawyer, and a source of new ideas to the experienced professional.;Pragmatic rather than theoretical, each chapter covers the marketing support options and budget available to the professional practice. There is an emphasis on checklists and pitfalls to avoid, and anecdotal experience is shared.

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The Background To Marketing Communications; Corporate Identity; Advertising; Media Relations; Publications; Speaking In Public; Beauty Parades And Proposal Documents; Crisis Management; Corporate Hospitality And Sponsorship; Database; Exhibitions; Seminars; Research; Direct Mail; Continuous Promotion.