Understanding Islamic Banking: The Value Proposition That Transcends Cultures


ISBN13: 9781905687008
ISBN: 1905687001
Published: February 2006
Publisher: Leonardo and Francis Press Ltd
Country of Publication: UK
Binding: Paperback
Price: £22.45

Are non-Muslim customers ready for Islamic financing? This book examines how the underlying principles of Islamic banking provide a framework for contemporary retail banks to enable investors of any faith to develop a sense of higher purpose. The essentials of a bank's value proposition, such as brand identity, innovation, investment strategy and generation of investor value, are attributes readily identifyable by Muslims and non-Muslims.