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"Data Protection for Financial Firms" provides the reader with practical guidance across a broad range of data protection issues, from dealing with marketing concerns from a legal and practitioner perspective to providing training and awareness to staff. The contributors have given advice from their practical experience as practitioners or advisors and have provided viewpoints from a legal, technical, and operational perspective. Recent years have seen an explosion in the volume of data collected and processed by financial firms and the public have a justifiable interest in how this personal data is used and protected. Privacy professionals must ensure they comply with the 1998 Data Protection Act and associated legislation and guidance from regulators, while also implementing and managing a sound privacy and information risk regime within their individual companies. There is often a degree of conflict as businesses wish to gather and use ever increasing amounts of information about people, yet this is only permitted in compliance with laws that safeguard the rights of individuals. The public have a legitimate and ongoing interest in how financial firms use and protect the personal data that they collect and create. The use of personal data is a balancing act, between the business need for flexibility and innovation, against the need to respect the rights of individuals as laid out in privacy legislation and guidance. A rational and sound approach to privacy does not prevent business, nor place costly and time consuming requirements on the business. It sets a foundation for good business practice through building trust between you and your customer. Containing many useful features such as templates for data sharing and risk assessment and flowcharts for dealing with subject access requests, "Data Protection for Financial Firms" is an essential purchase for all privacy practitioners, auditors, lawyers, compliance professionals and consultants working in this area.