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Vol 21 No 11 Nov/Dec 2016

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Social Media in the Legal Sector


ISBN13: 9781907698729
Published: December 2013
Publisher: Law Society Publishing
Country of Publication: UK
Format: Paperback, A4
Price: £125.00



In stock.

The use of social media has expanded rapidly and changed the way people communicate, engage and collaborate. Law firms and individual lawyers are rapidly catching up with a proliferation of law blogs - or 'blawgs' - and networking sites, particularly LinkedIn.

The potential of these media for law firms, particularly in reputation management and marketing, is immense.

The key benefits of this timely special report are:-

  • solicitor friendly guidelines on making the best use of social media across business functions including marketing, communications, PR, recruitment and HR
  • analysis based on extensive interviews with solicitors and marketing staff at prominent law firms
  • a guide to best practice in key social media platforms such as Facebook, Twitter and LinkedIn
  • practical instructions on writing a successful and productive blog
  • dedicated LinkedIn support and resource group unique to those who purchase the book.

Subjects:
Legal Practice Management
Contents:
Case studies: Social media in the following areas:
Raising brand awareness
Recruitment and HR
Customer service
Internal communications
International strategy
Monitoring of reputation

Social media platforms - a guide to best practice:
Blogging
Facebook
Twitter
LinkedIn
YouTube
Google +

Talking heads: Interview on the future challenges of social media:
Two interviews: managing partners
Two interviews: lawyers / solicitors
Two interviews: marketing directors
Two interviews: HR directors

Conclusion
Appendices.