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Wildy’s Book News

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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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Secondhand & Out of Print

Browse Secondhand Online


Brand Protection Online: A Practical Guide to Protection from Online Infringement

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Edited by: Jeremy Blum, Theo Savvides

ISBN13: 9781911078012
To be Published: January 2017
Publisher: Globe Law and Business
Country of Publication: UK
Format: Hardback
Price: £175.00

Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online.

Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online.

Boasting contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet.

Part I considers overarching brand issues, applicable worldwide – including, how to get started, domain name registration and protection, tools at brand owners’ disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online – including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction.

Brand Protection Online is edited by brand protection specialists Jeremy Blum and Theo Savvides of Bristows, London.

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Intellectual Property Law
Part I: Common issues for online, business around the world
Introduction: How online businesses can get protection and what can be protected
Domain Names
Enforcement and the challenges online
Popular platforms

Part II: Hot topics in keyn jurisdictions
European Union
South Africa
United Kingdom
United States