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This book looks at one of the most important preconditions of the modern market economy; that people involved in commerce should have the right to inform the market about the goods and services they offer. This right to make commercial communications, including advertising, is fundamental to the conduct of business and to competition, and it is also important for consumers.
The regulation of advertising is therefore of great importance, both economically and legally. This book reviews the right to advertise and considers this action a fundamental part of the right to carry on commercial business thus it is one of society’s most important legal rights.