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Vol 23 No 5 May/June 2018

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Cover of Drafting Commercial Agreements

Drafting Commercial Agreements

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Advertising Law: Marketing Law and Commercial Freedom of Expression

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ISBN13: 9788757423013
Published: January 2013
Publisher: DJOF Publishing
Country of Publication: Denmark
Format: Hardback
Price: £74.00

Despatched in 13 to 15 days.

This book looks at one of the most important preconditions of the modern market economy; that people involved in commerce should have the right to inform the market about the goods and services they offer. This right to make commercial communications, including advertising, is fundamental to the conduct of business and to competition, and it is also important for consumers.

The regulation of advertising is therefore of great importance, both economically and legally. This book reviews the right to advertise and considers this action a fundamental part of the right to carry on commercial business thus it is one of society’s most important legal rights.

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Media and Entertainment Law
Chapter 1. Advertising Law and commercial freedom of expression. The subject
Chapter 2. The General Principles of Advertising Law Chapter 3. Commercial freedom of expression
Chapter 4. The challenge to the regulation of advertising from commercial freedom of expression - General principles
Chapter 5. Misleading advertising - Commercial freedom of expression and Consumers
Chapter 6. Comparative, unfair and disparaging advertising - Commercial freedom of expression and competitors
Chapter 7. Commercial freedom of expression and the public Interest
Chapter 8. Cross-border aspects - the internet and the free movement of advertising
Chapter 9. Should commercial expression be covered by protection of freedom of expression?