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Vol 22 No 8 August/Sept 2017

Book of the Month

Cover of STEP: A Practical Guide to the Transfer of Trusteeships

STEP: A Practical Guide to the Transfer of Trusteeships

Edited by: Richard Williams, Arabella Murphy, Toby Graham
Price: £110.00

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The Protection of Well-known Marks in Asia


ISBN13: 9789041197054
ISBN: 9041197052
Published: November 2000
Publisher: Kluwer Law International
Country of Publication: The Netherlands
Format: Hardback
Price: £116.00



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Trade mark law has become an increasingly important field of law in the context of a rapidly globalizing economy. The promotion and protection of marks is widely viewed as the most important tool for a successful expansion of business, particularly in areas of economic transformation such as the Asia-Pacific region.

This collection of essays examines the legal protection of well-known marks both under trade mark and unfair competition law in 10 different jurisdictions of the Asia-Pacific region, analyzing the still widespread piracy of well-known marks in the context of the underlying legal and cultural concepts. It explores the significance of trade marks in an information society, highlighting the tensions between those seeking to protect their well-established brands globally in an age of electronic commerce, and those concerned to prevent large firms from being granted indiscriminate control over certain marks without having made the corresponding marketing efforts.

It examines the opportunities and problems arising from the advent of the new digital technology, and looks at some of the issues the technology gives rise to, such as the protection of domain names. The papers collected in this volume are the revised and updated proceedings of a conference on Trade Marks, Domain Names and Unfair Competition in the Information Age, held in Taipei in January 1999, as the result of the co-operation by the Sun Yat-Sen Institute for Social Sciences and Philosophy, Academia Sinica, Taipei, and the Max Planck Institute, Munich.

Series: Max Planck Series on Asian Intellectual Property Law

Copyright Law in Japan ISBN 9789041123930
Published June 2005
Kluwer Law International
£145.00
Intellectual Property Law In China ISBN 9789041123404
Published May 2005
Kluwer Law International
£177.00
Parallel Imports in Asia ISBN 9789041121141
Published December 2003
Kluwer Law International
£145.00
Intellectual Property Law in Asia ISBN 9789041198945
Published October 2003
Kluwer Law International
£199.00
Legal Rules of Technology Transfer in Asia ISBN 9789041198839
Published September 2002
Kluwer Law International
£175.00
The System of Unfair Competition Prevention in Japan ISBN 9789041198372
Published April 2001
Kluwer Law International
£141.00
Intellectual Property Law in Indonesia ISBN 9789041198037
Published October 2000
Kluwer Law International
£199.00