Webvertising

Subjects:
Intellectual Property Law, Information Technology Law
Contents:
Australia, M. King
Austria, C. Petsch
Belgium, J. de Wachter
Finland, U. Schildt
France, O. Personnaz
Germany, M.W. Stecher
Israel, G. Fisher
Italy, E. Granatello
Netherlands, W.Th.A. Schermer
New Zealand, E. Coppins
Portugal, C. Serzedelo
Spain, S. Cortes
Sweden, U. Rutgersson-Langenius
Switzerland, F. Dugast
United Kingdom, H. Stallard
USA, W.C. Altreuter.

ISBN13: 9789041197078
ISBN: 9041197079
Published: April 1999
Publisher: Kluwer Law International
Binding: Hardback
Price: £67.25

Deals with the growing interest in the Internet as a marketing tool. A company wanting to present its services on the net and wishing to avoid legal exposure must deal with many questions. This text aims to give answers to these questions, reducing the risk of advertisers facing litigation.