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Vol 21 No 11 Nov/Dec 2016

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Advertising Law in Europe and North America

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ISBN13: 9789065446039
ISBN: 9065446036
Published: March 1992
Publisher: Kluwer Law International
Format: Paperback
Price: Out of print



Advertising is becoming more international. Advertising campaigns increasingly use similar themes or even the same advertisements in more than one country. Consequently, advertisers and their attorneys need to be aware of the advertising law in more than one jurisdiction.;This book aims to respond to these practical needs. It seeks to provide lawyers and laymen alike with initial orientations in the laws governing advertising in 16 different jurisdictions: the Member States of the European Community (Belgium, Denmark, France, Germany, Greece, Ireland, Italy, the Netherlands, Portugal, Spain, United Kingdom), the EC itself, Switzerland, Austria, the United States and Canada.;For each area, the book covers details on controls on methods of advertising, controls on contents of advertising, controls on copying and other laws affecting advertising, as well as advertising law disputes.

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Contents:
Austria, Karl Preslmayer; Belgium, Christina De Keersmaeker; Canada, Eric W. Gross and Susan Vogt; Denmark, Niels Th. Bak; European Community, Peter Schotthoefer; France, F.O. Ranke; Germany, Georg Jennes; Greece, Wlassis Muchtaris; Ireland, Duncan S.J. Grehan; Italy, Felix Hofer et al; Netherlands, Gerrit-Jan Ribbink; Portugal, Jose Vera Jardim; Spain, Manfred von Schiller; Switzerland, Peter Hofer; United Kingdom, Stephen Groom et al; United States, James R. Maxeiner. Appendices: Conflict of laws, Peter Busl; international treaties, Peter Schotthoefer.