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Prior to the adoption of the Amendment Ordinance, there was limited regulation on the use and transfer of personal data for direct marketing activities. The April 2013 Amendment Ordinance now creates a new direct marketing regime (Part VIA of the Ordinance) to establish the rights and obligations of parties using personal information for direct marketing purposes or transferring personal information to a third party for marketing purposes. The Ordinance is now fully empowered to protect against the misuse of personal data by all concerned parties.
This summary guide includes: