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Bagehot on Sponsorship, Endorsement and Merchandising 2nd ed


ISBN13: 9780421616509
ISBN: 0421616504
Published: October 1998
Publisher: Sweet & Maxwell Ltd
Country of Publication: UK
Format: Hardback
Price: Out of print



Sponsorship, Endorsement and Merchandising provides a comprehensive and highly practical explanation of the law relevant to these increasingly important areas of business. It synthesises a variety of current practices to provide clear guidance on all aspects of negotiating and drawing up contracts, examining both the basic points of contracting and the unique requirements of each type of agreement in this area. The 2nd edition reflects the rapid development of the subject since publication of the acclaimed first edition.
* Comprehensive and highly readable work on a fast growing area of marketing
* Includes a greatly expanded section on sports sponsorship
* Practical approach, including a question and answer section, specimen clauses and draft agreements.

Subjects:
Commercial Law, Media and Entertainment Law
Contents:
How sponsorship works.; Sponsorship contract negotiation.; Sponsor's rights. ;Sponsor's obligations.; Obligations of sponsored party.;Merchandising.; Endorsement.; Sponsorship taxation. ;Basic contract points. ;Appendices.