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Vol 25 No 2 Feb/March 2020

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A Practical Guide to Business, the Law and the Internet

ISBN13: 9780749437343
ISBN: 0749437340
Published: September 2003
Publisher: Kogan Page Ltd
Country of Publication: UK
Format: Hardback
Price: Out of print

There is a popular misconception that the Internet is a relatively recent concept and therefore is mostly free of laws. This is not the case. There are in fact copious volumes of laws and regulations that are either Internet-related or specific.;This is not a legal text, but a handbook written from a legal perspective. It provides preliminary legal advice on the issues involved when using the Internet for business purposes. It seeks to deal with every aspect of business online, including: getting a domain name; trademark and copyright; strategic analysis; business operations; fund-raising; company law; data protection; contract law and e-commerce; online taxation; and tax incentives for Internet businesses.

Commercial Law
Preface Acknowledgements PART I GETTING STARTED 1 Domain names 1.1 Introduction 1.2 Getting started 1.3 What a domain name is 1.4 How domain name governance works 1.5 Domain name disputes 1.6 The effectiveness of domain governance 1.7 How to protect your intellectual property 1.8 Identifying a brand abuser 1.9 Avoiding a domain dispute 1.10 The cost of domain name registration 1.11 Getting top level domain names focused on your type of organization 1.12 How to apply 1.13 What to consider when developing your Web site 1.14 General contract tips 1.15 Understanding the World Wide Web 1.16 Content 1.17 Summary 2 Content and copyright 2.1 Introduction 2.2 What copyright is 2.3 What work is copyrightable 2.4 How intellectual property is protected by copyright 2.5 How films, sound recordings and cable programmes are protected 2.6 Other ways in which owners of literary, dramatic, musical, artistic and intellectual property and their derivatives are protected by the 1988 Act 2.7 How intellectual property can be exploited to generate revenue with the author retaining its integrity and ownership 2.8 How the format of a series can be exploited for foreign jurisdictions 2.9 A typical licence from the point of view of the licensor and the licensee for literary, dramatic, musical or artistic intellectual property 2.10 Copyright infringement 2.11 Defences and permitted acts 2.12 Copyright online 2.13 The current law 2.14 Issues to watch out for when setting up a Web site 2.15 Literal elements, non-literal elements and moral rights 2.16 A typical Web content licence and distribution agreement from the point of view of the licensor 2.17 Defences and permitted acts 2.18 Summary 3 Domain names and trade marks 3.1 Domain names and trade mark issues 3.2 Revocation of registration 3.3 The relationship between trademarks and domains 3.4 Dilution 3.5 Summary PART II MANAGING YOUR BUSINESS 4 Strategic analysis 4.1 A strategy to achieve success online 4.2 Organic growth: pricing 4.3 Growth and competition 4.4 Organic growth: brand building 4.5 Organic growth: quality control 4.6 Organic growth: recruitment 4.7 Summary 5 Business operations 5.1 Working capital and cash flow management 5.2 Methods for valuing your Internet business 5.3 Value versus price 5.4 The implications of this in arriving at a valuation 5.5 Summary 6 Fundraising 6.1 Introduction 6.2 Fund raising 6.3 Investment advertisements and tips for your first round of funding 6.4 The business plan 6.5 Confidentiality agreement 6.6 Knowing your financials 6.7 The valuation and share capital 6.8 Summary 7 Company law 7.1 Seminal statutes 7.2 Getting started 7.3 The Articles of Association 7.4 Meetings 7.5 Company filing and other formalities 7.6 Summary PART III INTERNET BUSINESS 8 The Privacy and Regulation of Investigatory Powers Act 2000 8.1 Introduction 8.2 The RIPA 2000 8.3 What is traffic data? 8.4 Interception under a warrant 8.5 Exceptions to the need to comply with the RIPA restrictions 8.6 Criminal and ci