The most comprehensive and practically oriented work available on the subject of franchising, this well researched work offers practitioners thorough guidance in all the different areas of law impacting upon the process and setting up of a successful franchise.
Acting as a complete guide to the law and practice of this area, it covers everything from intellectual property issues to competition law and tax. After providing an historical and commercial perspective on franchising, the authors, leading international franchise experts, then take the reader step by step through a typical transaction - from setting up a franchise to winding up.
They also offer helpful advice on problems which are specific to particular types of franchise operations. The work also provides detailed discussion of international franchising, with all relevant EU material and eventual EU harmonisation of trade mark legislation included in the coverage.
