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Sport is now big business with clubs, sponsors and agents all trying to capitalise on the marketing opportunities created though an association with a team, player or sporting event. Complex agreements might involve anything from broadcasting rights to product endorsement, but each transaction involves common legal and contractual issues vital to the success of the commercial relationship. Sports Business: Law, Practice and Precedents concentrates on the legal issues which must be considered when structuring and negotiating these valuable deals.
This second edition has been comprehensively updated and expanded since the first edition (Sport, Business and the Law), and now includes:-
