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This book explores how intellectual property (IP) can be managed to create value and mitigate risk through alignment with business strategy. Drawing extensively on insights and best practices from leading IP professionals across industries, each chapter provides highly practical guidance for patent attorneys and IP counsel to develop effective strategies tailored to their organisations.
Key Features:
Featuring real-world examples and insights, Intellectual Property Strategy equips IP professionals, innovation managers and business executives with the tools necessary to make informed strategic decisions in an evolving technological and competitive landscape. This Practical Guide also serves as a valuable resource for students and scholars of intellectual property studies, business law and innovation policy.
