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Data-Driven Personalisation in Markets, Politics and Law

ISBN13: 9781108835695
Published: July 2021
Publisher: Cambridge University Press
Country of Publication: UK
Format: Hardback
Price: £100.00
Paperback edition , ISBN13 9781108813082

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The most fascinating and profitable subject of predictive algorithms is the human actor. Analysing big data through learning algorithms to predict and pre-empt individual decisions gives a powerful tool to corporations, political parties and the state. Algorithmic analysis of digital footprints, as an omnipresent form of surveillance, has already been used in diverse contexts: behavioural advertising, personalised pricing, political micro-targeting, precision medicine, and predictive policing and prison sentencing. This volume brings together experts to offer philosophical, sociological, and legal perspectives on these personalised data practices. It explores common themes such as choice, personal autonomy, equality, privacy, and corporate and governmental efficiency against the normative frameworks of the market, democracy and the rule of law. By offering these insights, this collection on data-driven personalisation seeks to stimulate an interdisciplinary debate on one of the most pervasive, transformative, and insidious socio-technical developments of our time.

Data Protection
Part I. Introduction: Theoretical Perspectives
1. The Pixelated Person – Humanity in the Grip of Algorithmic Personalisation
Uta Kohl
2. Personalisation and Digital Modernity: Deconstructing the Myths of the Subjunctive World
Kieron O'Hara
3. Personalisation, Power and the Datafied Subject
Marc Welsh
4. Personal Data and Collective Value: Data-Driven Personalisation as Network Effect
Nick O'Donovan
Part II. Themes: Personal Autonomy, Market Choices and the Presumption of Innocence
5. Hidden Personal Insights and Entangled in the Algorithmic Model – the Limits of the GDPR in the Personalisation Context
Michèle Finck
6. Personalisation, Markets, and Contract: The Limits of Legal Incrementalism
T.T. Arvind
7. 'All Data is Credit Data' – Personalised Consumer Credit Score and Anti-Discrimination Law
Noelia Collado-Rogriguez and Uta Kohl
8. Sentencing Dangerous Offenders in the Era of Predictive Technologies: New Skin, Same Old Snake?
David Gurnham
Part III. Applications: From Personalised Medicine and Pricing to Political Micro-Targeting
9. 'P4 Medicine' and the Purview of Health Law: The Patient or the Public?
Keith Syrett
10. Personalised Pricing: The Demise of the Fixed Price?
Joost Poort and Frederik Zuiderveen Borgesius
11. Data-Driven Algorithms in Criminal Justice: Predictions as Self-Fulfilling Prophecies
Pamela Ugwudike
12. From Global Village to Smart City: Reputation, Recognition, Personalisation, and Ubiquity
Daithí Mac Sithigh
13. Micro-Targeting in Political Campaigns: Political Promise and Democratic Risk
Normann Witzleb and Moira Paterson
Part IV. The Future of Personalisation: Algorithmic Foretelling and Its Limits
14. Regulating Algorithmic Assemblages: Looking Beyond Corporatist AI Ethics
Andrew Charlesworth
15. Scepticism about Big Data's Predictive Power about Human Behaviour: Making a Case for Theory and Simplicity
Konstantinos Katsikopoulos
16. Building Personalisation: Language and the Law
Alun Gibbs
17. Conclusion: Balancing Data-Driven Personalisation and Law as Social Systems
Jacob Eisler