The Law of Advertising in Ireland

The Law of Advertising in Ireland identifies both the general and specific laws and regulations that apply to the advertising of products and services in Ireland. Divided into two parts, the first focuses on law, regulation and other key issues to be considered when advertising generally, for example consumer protection and contract law. The second part contains separate chapters on specific advertising law, regulation and codes of practice imposed on certain industries or services, for example financial services, solicitors and alcohol advertising.

• This book brings together complex law, regulation, case law and codes of practice and focuses particularly on recent and little-known developments not covered in any other legal text book
• The Law of Advertising in Ireland has global appeal as it is applicable to any company, whether in Ireland or not, whose advertisements will be visible to individuals in Ireland (including online)