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Vol 25 No 2 Feb/March 2020

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To Innovate or Not to Innovate: A Blueprint for the Law Firm of the Future

ISBN13: 9781787422483
Published: May 2019
Publisher: Globe Law and Business
Country of Publication: UK
Format: Paperback
Price: £65.00

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Innovation should be at the heart of the strategy of every law firm. It drives the competitive advantage that a law firms needs not just to set itself apart from its competition but also to survive. The purpose of strategy is to understand and cope with competition. Innovation and creativity are core to that strategy.

Competitive advantage impacts your bottom line. It answers your clients' key question of ‘why should I do business with you?’ ‘What are you offering that no one else does?' Innovation is key to answering that question.

This book will show you how to reinvent yourself to create a culture that encourages and spawns innovation at every level, both on the micro and macro levels. It leads you through the creation of the infrastructure that is necessary to encourage creativity and that is unique to law firms as well as setting out the creative process to produce new thinking. It deals with leadership, handling change, communication, culture, teamwork and accountability that will lead to real and necessary innovation.

The author, Darryl Cooke, is co-founder of gunnercooke, one of the UK's fastest-growing challenger law firms.

Legal Practice Management
Chapter 1: If it ain’t broke, don’t fix it
Chapter 2: Leadership is everything
Chapter 3: Building a competitive advantage
Chapter 4: Culture eats strategy for breakfast
Chapter 5: Communication
Chapter 6: Teamwork
Chapter 7: To innovate or not to innovate?
Chapter 8: Accountability
Chapter 9: Conclusion – a sense of urgency

Series: Globe Good Practice Guides

£78.00 + £-13.00 VAT