Special Discounts for Newly Called & Students
Browse Secondhand Online
Wildy's will be closed on Monday 27th May, re-opening on Tuesday 28th.
Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.
As usual credit cards will not be charged until the order is processed and ready to despatch.
Any Sweet & Maxwell or Lexis eBook orders placed after 4pm on the Friday 24th May will not be processed until Tuesday May 28th. UK orders for other publishers will be processed as normal. All non-UK eBook orders will be processed on Tuesday May 28th.
Innovation should be at the heart of the strategy of every law firm. It drives the competitive advantage that a law firms needs not just to set itself apart from its competition but also to survive. The purpose of strategy is to understand and cope with competition. Innovation and creativity are core to that strategy.
Competitive advantage impacts your bottom line. It answers your clients' key question of ‘why should I do business with you?’ ‘What are you offering that no one else does?' Innovation is key to answering that question.
This book will show you how to reinvent yourself to create a culture that encourages and spawns innovation at every level, both on the micro and macro levels. It leads you through the creation of the infrastructure that is necessary to encourage creativity and that is unique to law firms as well as setting out the creative process to produce new thinking. It deals with leadership, handling change, communication, culture, teamwork and accountability that will lead to real and necessary innovation.
The author, Darryl Cooke, is co-founder of gunnercooke, one of the UK's fastest-growing challenger law firms.