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This book is now Out of Print.
A new edition was published, see:
Ambush Marketing and Brand Protection Law and Practice 2nd ed isbn 9780199696451

Ambush Marketing: A Practical Guide to Protecting the Brand of a Sporting Event

ISBN13: 9781847033949
New Edition ISBN: 9780199696451
Published: November 2007
Publisher: Sweet & Maxwell Ltd
Country of Publication: UK
Format: Paperback
Price: Out of print

Ambush Marketing includes an analysis of the law relating to ambush marketing. It provides guidance for those involved with major sporting events and on how the law and other strategies can be used to limit ambush marketing.

It assists those wishing to advise on marketing or advertising campaigns in and around sporting events providing practical advice on how to go about marketing these big events, covering all major IP issues that might arise.

This book discusses the importance of sponsorship, the concept of ambush marketing and how ambush marketing can be prevented. By giving you key insight into this topic for both those trying to limit ambush marketing and those who use ambush marketing, it considers the advantages and disadvantages of ambush marketing, so you can reach informed decisions for your clients.

This is the first book to properly analyse Olympic association right and London Olympics association right. It outlines information on the legislation in place to protect events in some countries for example the Grand Prix in Australia and specific ambush marketing protection in South Africa.

Answers key questions and gives you valuable advice:-

  • Ambush Marketing provides IP and other brand management strategies, as well as general information relating to the law surrounding sports events branding by answering some key questions:
  • What to register and when to register?
  • What is protected, what is not protected?
  • What evidence should be collected and when?
  • What steps need to be taken to protect the brand?
  • What steps to take to restrict/ prevent ambush marketing?
  • When to have recourse to a particular measure?
  • When to pursue infringers at the border (customs), in the criminal courts or in civil courts?

Intellectual Property Law
Using trade marks
Using other intellectual property rights
Sui generis protection: the Olympics and Paralympics games
Ambush marketing protection: London Olympics
Exploiting the brand
Advertising and trade regulations
Selling tickets and using them for promotional purposes

Series: EIPR Practice

A Practical Guide to Digital Copyright ISBN 9781847033345
Published December 2007
Sweet & Maxwell Ltd
Out of print
A Practical Guide to Drafting Patents ISBN 9780421938809
Published December 2006
Sweet & Maxwell Ltd
A Practical Guide to the Mediation of Intellectual Property and Related Disputes ISBN 9780421938601
Published October 2006
Sweet & Maxwell Ltd
Out of print
A Practical Guide to Intellectual Property in Mergers & Acquisitions ISBN 9780421938205
Published May 2006
Sweet & Maxwell Ltd
Out of print